Full disclosure, I receive gift cards from my place of work from time to time and I used some of that money to pay for half of this unit, though it is not related to Amazon of course so this review is fully of my own opinions.I own a few of the Amazon Echo show units dating back to the original Gen 1 Echo Show (7 inch). I currently still own that unit and had a place in my kitchen for several years. My wife now working from home needed an Echo in her upstairs office (where it was becoming troublesome to reach her from the other end of the house) so instead of purchasing an all new one, we decided based on her casual usage that we would replace the Gen 1 Echo Show with the latest generation for the kitchen. At the time, I wasnt aware of the new Echo Show 10, but was intrigued to find out there was a new version with a motorized screen display. I am somewhat of an early adopter, but my profession is in computer/electrical engineering and wanted to see if this was worth the substantial increase in costs. The gift card funds just help take that sting out of the purchase that made the decision easier over the costs of the non motorized Show product line.Unboxing:Unboxing was straight forward if you are familiar with the Show lineup and not much to say other than that reviews had led me to believe the unit was big, but I was not surprised by what I found. Essentially a large speaker base with what appears to be a tablet stuck to it, not that surprising and what anyone would expect. The cable like many others have mentioned on the charcoal colored unit is a bit annoying that it is white, but not the end of the world. Just would have appreciated more attention to this detail. Packaging looked well capable of protecting the unit as it was a box within a box, within another Amazon box, but this is where I have a small gripe. Did we need 3 boxes for this, Amazon, please work on the overuse of packaging for wastage.Setup:Setup was pretty standard if you have ever performed an Echo setup, but a bit elongated to perform the turning radius setup limits which is handy if your Show will have objects nearby or walls to contend with. I have none in this case as it is going at the end of the counter bar that divides the Den area with the Kitchen area. It can turn 360 degrees freely and this was easy to see how to limit or run unhindered. The rest of the setup was just confirming the Amazon account, wireless connection, and home screen details. All within about 3 minutes or less.First impressions:My first impressions were the unit is very sleek looking and the weight seemed adequate for the unit to be stable on the bench. The screen was perfectly bright and just the right size to view from a reasonable distance. The speed of the rotation as some have mentioned being too slow I found just fine as I want it to be quiet (which it is in motion - perfectly silent) and yet not aggressive in the movements as to call too much attention to the unit. My family thought it was pretty interesting how it can follow if you interact with it, but normally it stay put unless you ask it a question. In locating the person to point at with the voice trigger, I actually found the unit a little less sensitive to the wake command than any of my other generation units including the latest 8 inch and 5 inch Show units (I own 4 x 8 inch units and 4 x 5 inch units, along with 3 echo dots). In fact I have an upstairs Echo Show 8 (open ceiling through the Den into the movie theater room, that many times "bongs" to the wake command sooner than the kitchen one will standing within a few feet of this new unit. This isnt a huge issue once you get used to it, but I hope Amazon tweaks the sensitivity of the wake command to be more in line with other models in the lineup. One of the reason I got this new unit was my impressively fast results with the other latest generation Echo Show 8 units being so fast to work a command over the 1st generation.After a few weeks of usage:I have found that the unit motorized feature is a little bit of a novelty, but in daily use it has been a welcome change. For the price difference, I am right on the fence of whether I would pay the difference knowing what I know now and I know that may not help anyone reading this, but it is really right there with I would or wouldnt pay the extra. As the price knowingly will come down over time, this should become easier to make a decision.Sound Quality:Sound quality is above par for my expectations, as it is more clear than the preceding model. It has more depth to me and sound dispersion to 360 degrees is far better than the rear/side facing speakers of the past. Potentially largely due to the screen being out of the way which is a bit expected. Louder volumes were reached without distortion compared to previous units and the highs were clear and pronounced without overdoing it. Happy with this as an area speaker, but this wont replace your bookshelf stereo for instance. It can be paired with other devices so you can expand this if necessary.Motion tracking:As mentioned from others, this is a bit laggy, but in the "works well enough" category. It is not quick to jump around, but can trail someone easily walking around. What I found is that it rarely loses focus of the individual completely even though it will trail the motion. And if the user is continuing to speak, it almost never loses track of the user in my testing. Of note, it of course does not track up and down as the motorized function is swivel only, but the wide angle of the lens makes this mostly unnecessary.Final verdict:Would I get this again? In this same scenario, definitely, no regrets. Had I needed to pay the entire amount? At $250 at the time of writing while the 8 inch is $109, this is a hard justification, but when we remember that a year ago the previous 10 inch model was selling for $229, it gets a lot easier to see that the extra $20 delivers quite a bit. Better sound, motorized swivel, a better screen, and a much better tilt/angle/level than the previous unit had out of the box. I think this is a win, if it isnt a solid win over the previous generation. I hope that the mic sensitivity gets better with updates, but I dont have many complaints over what is delivered today from this model.I have owned the last two Generation Echo Shows. The Echo Show 1 & Echo Show Gen 2. The Echo Show 10 solves all the issues that the first two devices had, and adds even more features jam packed into one great device.Now before I get into the meat and potatoes — let me tell you about the truly magical experience I have had with this device. It arrived in a box almost double the size of the previous model — and this device is BIG! The screen is huge! The speaker is also apparently much more powerful than the last generation — and I can tell, that is most definitely the case.But the true magic comes when you power on and set up the Echo. The Amazon team really did wonders creating this device. Both the camera and the AI in this thing are crazy good. Assuming you have motion enabled, as soon as you say the wake word, i.e., “Alexa” the device honed in on my direction, rotated towards me, and began listening.If you walk around the room, this device follows you. You can’t understand how cool this is until you try it out. I would upload a video, but I’m sure you can look it up on YouTube, and there will likely be hundreds of reviews showcasing it here.There’s something about the tracking technology that Amazon has gotten just right. I called up my Grandma who has my old first gen echo show, and she didn’t even realize we were conversing as I was walking around my room. She thought I was just stationary the whole time. When I pointed it out and showed to her, her jaw dropped.The way the camera zooms in on you, and the range of video it can show is phenomenal. I can jump onto my bed (my echo is on my nightstand) and the echo will zoom in and focus on me. When I go off the side of my bed, it follows zooming out, and can follow my body all the way as I walk back across the room towards the device.It all feels so natural. The only thing that is missing would be if the Echo device itself moved! You can now have a conversation with someone when moving around your environment, without having to remain stationary.In a kitchen, a home gym, or anywhere you’d want to talk with someone actively, this device would be really extraordinary to play with, especially during covid times.I use my device in my room as an Alarm clock — so previously, my camera would be staring across the room as to not let me look at the screen if needed (for time/alarms, etc). Now, with the camera cover, I feel much more comfortable covering the camera and rotating the device to look towards me at night.Now, take these into consideration as you decide if you want to purchase:First, if you want to get the latest and greatest Echo device, the purchase is a no brainer. I am an Amazon loyalist, and can say that even from first impressions, this device blows all other Amazon devices I’ve owned away.Second, if you’re a user who doesn’t mind the camera being uncovered, then you’ll have no problem with this device. You’ll love it. The motion features will be left on 16/7 for me. I wouldn’t be comfortable allowing having the camera on while I’m sleeping (and staring at me), but for a public area in your home — who cares? I wouldn’t mind, I’d leave it on all day — it following you around is magical.Third, if you fall into the second issue above, you CAN use the camera cover to disable motion. If you don’t mind sliding the cover open and closed every morning/night, this could work for a nightstand alarm clock, and the hassle/inconvenience would be worth it.Pros:- Motion is magical- Camera is high definition- Sound is great. Music sounds lively. Lyrics on screen that follow you around the room- Adaptive screen dimming still works even when camera/motion is blocked/disabled- You can manually rotate the device when motion is off i.e. I’m going to bed, to point it towards me. I don’t know if that’s safe for the motor — I’ll ask Amazon!Cons:- If your room doesn’t have a full range of motion, the Echo might get confused when following you around. Since it is on my nightstand, the echo really only needs to turn about 90° to see in front if itself, and when I go to the left of my room. If I go to exit my room, it might start losing tracking, which could probably fixed in a future OS update (to halt moving at a specific point, which it already does).Bottom Line: I 100% recommend this as an upgrade to an old device or a new device for any potential Echo owners. If you don’t feel comfortable with the motion controls, turn them off, but you won’t get the full package and what I think is the biggest selling point of this device. Put this in a public room and try it out — you won’t regret it.EDIT: After seeing more reviews a few points to mention:1. White power cord. Who cares? You dock a star for this? Don’t listen to normies giving poor reviews who think the color of a power cord which is draped out of sight will have any effect on how the device improves over it’s predecessor2. Complaints over resolution: if you’re not buying this thing to watch full-fledged movies on, it’s fine. You won’t notice.3. Complaints over tracking: it won’t track you with the camera in the dark. A future models can probably have an infrared light added (similar to FaceID) to fix that problem.4. I saw someone complaining about Airplay and multiroom audio. Echo devices support multiroom audio through Amazon’s Ecosystem — not bluetooth. It has never supported that. Why would you expect this to change without notice?Don’t listen to the haters. People reviewing are acting as if this device isn’t 5x better than the last generation of the Show. Motion is a stellar addition that would bring moving smart devices into the mainstream. No one here knows what athe Facebook Portal is, because there was never a solid backing behind the product line. Echos are in homes across America, and I’m sure that this will lead to better smart devices from Amazon in the future.For reference, I have owned an: Echo Show 1, Echo Show 2, Echo Dot, and have coded ~5 Alexa Skills. I know these devices. This gen is great. Give it 1 month and these will be 5/5. These reviews all read so fake. Who purchases a device and returns it same-day due to a different colored power cord? Who returns a device that doesn’t do something they expected when it was never said the device did it?Low-information consumers and people with too high expectations... there’s a reason why it’s called PRE-ORDERING, because you KNOW you are going to like it and/or take what you get. No one forced you to buy a day 1 device.TL;DR: Don’t listen to bad reviews. Buy this if you’re in the market.