This bag is surprisingly fantastic.The pocket layout is very well thought out with tons of storage. There are large side pockets that can hold rain gear with no issue. Large ball pocket in front. Fantastic cooler pocket that easily holds a 32 ounce insulated cooler bottle (hydro flask,etc). 2 small open pockets that seem designed for sunblock. There is a nice dry pocket for keys and wallet. A side pockets that seems like it's designed for your rangefinder. A score card pocket, pencil holder, large towel ring, and glove grip.The strap system is comfortable and attaches to the bag with metal D rings (not plastic). The top of the bag has a nice grab handle and the legs seem sturdy. The fabric used is pretty heavy duty and the stitching is well done. The zippers have large grab tabs as well. Overall it's really well made with quality materials.My only complaint about the bag is getting clubs in and out is a bit tight. It may be because it's new. I also don't understand the name Ask Echo.I have only played one round so far with this bag but I REALLY like it! It has lots of storage and my clubs fit well. Sometimes a club will rub or not want to completely bottom out when returning it to the bag... but every bag I have ever owned does that on occasion. I use it in a riding golf cart and the bag stays in place well. My previous stand bags wanted to work lose and try to fall out of the cart sometimes as they did not have a significant flat bottom area. This bag will actually stand straight up fully loaded like a cart or tour bag which is a great thing. The stand arms also work well. And the black/grey/white version I bought is super good looking. It is plenty light, too. I recommend this bag and would buy it again.It looks good and is light. Plenty of pocket space. Construction seems okay, time will tell how durable it is. The cooler location is odd. It is above the large front pocket rather than on the side. My only real issue are the club slots (14 of them). They are tight which makes it difficult to get the club in and out. I have midsize grips so that makes it even more challenging. Overall a good value.Light weight. Good looks. Cooler compartment leaked first day out. One rain cover snap button came rusted.It’s not as easy to get the clubs in and out of the bag quickly. While the separates the clubs there’s is a sleeve in each pocket that hags up on the club handles but it’s still a nice bag.Dividers are a little snug but there’s so many of them you can easily fit your 14 clubs. Everything else I looked at that interested me was at least 75 dollars more.Highly recommend, it was light and well designedGreat bag for the money…good pockets and zippers are smooth….has a cold storage area that fits 3 beverages ? nicely