Yes, it’s expensive, but my hair is full and smooth after I use this, even if I let it air dry! I pair it with the matching conditioner and it’s great for my long, straight, fine hair. Most volume shampoo/conditioner make my hair frizzy, so I end up using lots of hair oil/cream/lotion, which defeats the purpose. Not this one! It has a fresh, clean scent that is not too strong, just enough that I can notice it when I turn my head. (I had never heard of Surface before and just found the brand browsing on Amazon. I’m so glad that I decided to try this shampoo and conditioner!)