I’m giving Laritelle Sensual Bliss shampoo, along with the conditioner and pre-shampoo strengthening treatment, 5 stars not because it’s magically stopped all my excessive hair loss. Not because I’ve suddenly grown a luxurious mane of hair. It’s getting this rating because I truly believe the shampoo, in combination with the other two products, is absolutely making a difference, even though I’ve used it for less than a month. It’s getting the highest rating possible because I feel that this company believes in its products and the hope they offer to those experiencing hair loss. And I think they are a group of people with integrity and honesty at their core. At least this is my opinion after several communications with customer service.I am a middle-aged woman who has been experiencing an unusually high rate of shedding for the past 11 months. There are health issues, medication side effects, and genetics all playing a role here. And that’s quite a challenge for any product. But I KNOW beyond any doubt that there has been a reduction in hair loss of approximately 15-20% because I am one of those “counters”. Yep, I count ‘em. Not every day, but I don’t need to. A single glance at the brush, the sink, the clothes… I know when it’s going to be a bad day.Laritelle is the first all-natural, organic hair product I’ve ever used. Fortunately, my closest friends run with the “organic/green” crowd, so I’ve had a little experience with essential oils. But, if you’ve never had that opportunity, you may find the natural fragrance of Laritelle to be unlike that of commercial products. To me it’s earthy, herb-like; sort of like a deciduous forest floor after a rain shower..There’s also a difference in viscosity. Since Laritelle uses no artificial ingredients, including thickeners, it is a little thinner than the typical brand shampoo. Because my hair isn’t very “porous” it's harder to wet it down and work up a lather. I have to be more patient waiting for those bubbles to form.The first indication that something was changing was when, around the 6th day, my husband commented that my hair didn’t look as “flat”. He said it didn’t look “over conditioned”. I never knew he thought that in the first place.The real eye-opener came around the 11th day, when I went in for a haircut. The lady that cuts my hair had just started combing through it when she suddenly stopped and asked, “What have you done to your hair?” Uh oh. I replied (nervously) that I’d changed shampoo and conditioner, and was there something wrong with my hair? She answered, “Your hair feels so healthy and alive. This is the hair of a 12 year old girl, not someone our age.” I was genuinely stunned. I had been so focused, for so long, on how much hair was falling OFF, that I hadn’t truly noticed the condition of the hair that was still ON my head. She then asked me to write down the name of the products and where she could buy them.I wish I could say that I know for certain these products will continue to slow down the hair loss, stop it completely, and then the process of re-growing all that I’ve lost will begin. I can’t say that because only time will provide the proof. But I have shared with you exactly what has happened to this point, and that 15-20 percent reduction is very, very real.One last thing, I cannot begin to convey how wonderful the customer service is at Laritelle. I’ve had more than a few questions to ask them, and the lady that I’ve been in contact with via email has the patience of a saint. She also has such enthusiasm for her company’s products and the whole natural/organic movement. I believe this is a company with ethics. Their packaging is earth friendly. Part of their net sales goes to a wonderful charity. And they so believe in their products they offer a 100% satisfaction guarantee.Even if ultimately their products cannot help me, I will still buy the shampoo simply because I’ve become utterly addicted to the aroma and the way it makes me feel - just plain happy. (If I lose all my hair, I'll just walk around sniffing the bottle.)I love this company's line of hair products so much that I purchased three of their facial care items. They should arrive in a week or so.Good luck to all of you, or your loved ones, whoever is suffering with hair loss. It certainly is not the worst that can happen to a person, but it is still a tough thing to deal with.